EnvirUP Podcast

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EnvirUP gets interviewed by the information source for food and drink manufacturers in Europe

   

www.foodbev.com/interview/assim-ishaque-envirupcom-ltd

Listen to our very first iTunes podcast - Download for free

http://www.foodbev.com/audio

EnvirUP response to the Food and Drink Federation - 25/09/2009

EnvirUP Response

Letter from Food And Drink Federation - 18/09/2009

Full Letter Here

Green Index Articles - 26/08/2009

Tesco: "How green do you think you are?" - 09/09/09

Tyron Times: "Green divide between Kraft and Cadbury" - 09/09/09

MSN: "Green divide’ between food giants - 09/09/09

The Independent: "Green divide between Kraft and Cadbury" - 08/09/09

Goodwins: "Unilever does it again - named industry leader in Dow Jones Sustainability Index " - 08/09/09

AOL: "Green divide between food giants" - 08/09/09

Yahoo: "Green Divide between Kraft and Cadbury" - 08/09/09

Bury Free Press: "Green split Between Kraft and Cadbury" - 08/09/09

Google: "Green Split between Kraft and Cadbury" - 08/09/09

Harrogate Advertiser: "Green split between Kraft and Cadbury" - 08/09/09

Virgin Media: "Green divide between food giants" - 08/09/09

Food Navigator: "Food brands flounder in new green listing" - 31/08/09

London Evening Standard:"Persil whiter than white but sweets come unstuck in green index" - 27/08/09

Scotsman: "Persil clean winner in eco-index of 100 brands" - 27/08/09

Which: "Persil tops 'eco-index' for green products" - 27/08/09

WalesOnline: "Eco-index shows greenest brands" - 26/08/09

4ecotips: "Analysts calculate shopping trolley footprints" - 26/08/09

Metro: "Haribo comes bottom in eco test" - 26/08/09

Greenwire: "World's first supermarket shelf green league revealed" - 19/08/09

www.the-etc.org.uk

EnvirUP Receive comments from Nottingham University’s Environmental Technology Centre - 10/08/2009

“The Green Index is Envirup's independent scoring of the top 100 consumer brands, which are sub-divided into product families. Envirup scored brands on their environmental performance in four areas, the company, product packaging, the brand product and carbon footprint. The individual scores were used to calculate an overall score.
Phill Windsor of the ETC said ‘Envirup’s objective with their Green Index is commendable – the development of an accessible, comparative guide based on the determined environmental credentials of brands/products based on information available in the public domain and from Envirup’s own practical assessment of various product attributes, e.g. packaging and ‘green’ labelling. The current Index is a good starting point for debate. If the index eventually encourages and assists people to make more informed decisions about the environmental impact of goods and to adopt ‘greener’ behaviour, then it will have achieved its aims.”

Phill Windsor
Project Manager
Environmental Technology Centre (ETC)
Faculty of Engineering
University of Nottingham
NG7 2RD

Website:

“High Street Failing on Footprinting”, say consumers - 29/07/2009

Research out today from the Carbon Trust reveals almost two thirds of consumers (63%) are more likely to buy a product if they know action is being taken to reduce its carbon footprint. At the same time, 70% of consumers want businesses to do more to help them make more informed environmental choices about the products they buy.

The research questioned more than 1,000 consumers across the UK to better understand their attitudes towards carbon reduction and the labelling of individual products. Key findings include:

Green credentials carry consumer weight – Committing to reduce a product’s carbon footprint has a positive impact on the brand’s reputation, as 58% of consumers say they value companies that are taking action to reduce their carbon emissions.

Environmentally responsible brands must shout louder – Only 12% of consumers think that companies are doing enough to cut carbon emissions and tackle climate change. This is linked to their call for help on making better choices, and a demand from just under half (47%) for information on how to reduce the footprint of a product when using it. Consumer understanding of sustainability grows – 60% of consumers understood that a product such as a chocolate bar or loaf of bread has a carbon footprint. More than two thirds of the UK’s carbon footprint comes from products and services, so acknowledging that we need to reduce these, as well as a company’s or individual’s carbon footprint, is vital.

Euan Murray, General Manager Carbon Footprinting, Carbon Trust comments:
“Companies can’t ignore the fact that consumers do care about climate change and what a brand is doing to fight it. Carbon Trust research shows that a business’ commitment to reduce the carbon footprint of its products has a significant impact with the consumer and that 70% of consumers want help in making the right choices. “Retailers and producers who are committed to reducing their products’ carbon footprints can get ahead by responding to this increasing consumer demand. Our experience with product carbon footprinting in the last two years shows that businesses that take real action to reduce their carbon emissions are realising dual benefits of immediate cost savings and a strong ‘green’ reputation amongst consumers.”
Murray concludes:
“We understand that consumer attitudes are going to be the key driver for business decision makers: our research findings vindicate this approach.”

EnvirUP Comment: The Carbon Trusts’s research has produced results remarkably similar to our own survey, which is pleasing and gives heavy weight support for our project goals. We look for the Carbon Trust labelling in our analysis of brands, giving points to those willing to obtain independent review of their carbon performance. Using the Carbon Trust’s ‘Carbon Footprint’ on their products should be an essential part of brands business goals. We have introduced the EnvirUP Green Index to the Carbon Trust and they like it….!