ACTIMEL AERO AIRWICK ALPRO SOYA ANCHOR ANDREX ARIEL AUNT BESSIE'S BAKERS BERNARD MATTHEWS BIRDS EYE BISTO BOLD CADBURYS CAPRI-SUN CATHEDRAL CITY CHICAGO TOWN CLOVER CLIPPER TEA COCA-COLA COMFORT CRAVENDALE DAIRYLEA ACTIVIA DAZ DOLMIO DORITOS DORSET CEREALS DUCHY ECOVER EVIAN FAIRY FANTA FELIX FINISH FLORA GALAXY GINSTERS GOODFELLA'S GREEN&BLACKS HARIBO HEINZ HELLMANN'S HOVIS HULA HOOPS INNOCENT IRN-BRU JOHN WEST KELLOGG'S KENCO KETTLE CHIPS KINGSMILL KITKAT KLEENEX LENOR LUCOZADE LURPAK LYME REGIS MAGNUM MALTESERS MARS MCCAIN MCCOY'S MCVITIES MR KIPLING MULLER NESCAFE OASIS PEDIGREE PEPSI PERSIL PETIT FILOUS PG TIPS POT NOODLE PRINCES PRINGLES QUALITY STREET RED BULL RIBENA RICHMOND ROBINSONS SCHWEPPES SEEDS OF CHANGE SILVER SPOON SURF TETLEY TROPICANA UNCLE BEN'S VELVET VOLVIC WALKERS WARBURTONS WEETABIX WHISKAS WRIGLEY'S YEO VALLEY YOUNG'S

Why you bought the report

I heard from a friend, and i think it is very nice, and helpful to choose the best products for the environment and us and i will highly recommend it to everybody, family and friends
Antonis 15/02/2010

Interested in green brands. Heard about through web. Helpful to me in my job. Would recommend it to others in marketing
Elaine 24/11/2009

I heard about it throught a University email and bought it due to being very interested into the environmental consequences of consumer products and hope that i can then alter my habits to be a more environmentally sensitive consumer.
Robert 26/10/2009

I though it would be useful for the Chief Executive and senior management team to read this.
Findus 30/09/2009

Heard talk by Assim Ishaque at a Business Champion's meeting.
David 23/09/2009

making more confident purchases in supermarkets
jillian 18/09/2009

Green Index was referred to me by a colleague in the company we both work for who score well in the index. I though it was worth a few pounds to see what was in it. Until I have seen what is in it and the quality of the methodology, assumptions and information sources behind the results I can't say if it is helpful, nor can I recommend it to friends, family or anyone else.
Richard 08/09/2009

I came across Envirup in an article in the Independent looking at the 'green divide between Kraft and Cadbury' and wanted to know more. I hope the Green Index can help me make green shopping choices and I would recommend this to my friends and family. There are are number of ways I could recommend this to my friends and family, including, email and word of mouth.
Kimberley 07/09/2009

Keen to see which brands are green. Was told about Green Index in Office. Making purchase decisions. Email and word of mouth.
Mike 04/09/2009

The company I work for has an entry on the index and I would like to better understand how the index was compiled. We saw it sited in Which on-line Wish to find out more how the index was compiled Cannot recommend until seen content
Anthony 03/09/2009

Your Feedback

The brand ranking is really helping in shopping, but the grading of the company, product, carbon and packaging and the in depth analysis are really helpful in understanding. Thank you envirup team.
Antonis 18/02/2010 11:04:24

I think that there is enough information on the sustainability aspect and your document is another example that will confuse the consumer.The sustainability debate is very complex and we do not want consumers to join in especially when thay do not have the in depth understanding.I feel that most people are achieving cheap publicity and meaning less head lines which only live in the media for very very short time.However,this does not provide any solution and we are no way further in improving the sustainability credentials. Regards
Deshdeep 26/10/2009 10:34:58

Excellent piece of work, mnuch needed, and simple to read. Well done!
David 28/09/2009 13:19:13

To get an understanding of what is really green out there, some were more obvious culprits than others. I liked the rating index and colour codes have some uniformity like on food packaging and as you state energy ratings. The concept of what really is green and to what extent you would tailor your shopping needs based on the report is very subjective on how strong your ethical views are ...the mars bar lover isn't going to think I'd better stop eating this!! I think personally it will highlight certain products which when you see in the supermarket you may think ahh yes this was more green than a competitor etc, however I think the vast majority of people will then look at cost and favour the cheapest within the brands they would chose from (not necessarily cheapest), if this is the "Greener" of the selection the better for all concerned. Frankly this is another aspect to the green debate on a level most people don't always pay attention to unlike energy production and transport. So, in that sense job well done as even the most hardened anti-Green person will upon reading this subconsciously have thoughts of what is green and what isn't based on your report, even if they don't act up on them....maybe the big brands will and improve aspects like packaging!
Khalid 07/09/2009 14:53:22

Sorry, Cannot evaluate your report. I first need to see the evaluation methodology used and the lifecycle data which would support the conclusions you have made. Please advise where I can access this information.
Julian 31/08/2009 10:44:46

I think that it is interesting that you have done this report. Was it done only on published information or did you contact the companies for information? I think that you also need to be clear about the environmental footprint of product in the consumer use phase and relative comparisons across categories (not just between brands) as that will have the biggest impact on lifestyle change. Also, products may be made in the U.K. but the ingredients come from very far away with significant environmental impacts. In packaging, free space is an issue, but the use of virgin materials and recyclability are also potentially much more important. For some/many products, transportation forms a small part of the carbon footprint and packaging relatively much higher. Shame those companies and brands that do not do a good job, but be sure to celebrate those that do.
Jake 28/08/2009 16:35:28